Public Relations (PR)

Public relations is rooted in a democratic society where people have freedom to debate and to make decisions. Private and public organisations depend on good relations with groups and individuals whose opinions, decisions, and actions affect the vitality and survival of those organisations. Contemporary public relations practice offers significant opportunities for service to society.

Public relations is a rapidly growing professional field. In 1990, there were 162,000 people in practice. With specialisation in public relations one can work for industries such as automotive, manufacturing, mining; public relations firms; advertising agencies; utilities; banks; insurance companies; federal, state, or local government; transportation; tourism; entertainment; health care agencies; educational institutions; and religious and charitable institutions.

DEPARTMENT OF COMMUNICATION

PUBLIC RELATIONS

 Curriculum Pattern  

FRESHMAN YEAR COURSES CR. HRS. SEMESTER/GRADE
EN 101-102 Freshman Composition 6  
MA 111 College Algebra 3  
HI 101-102 World History OR  HI 201-202 US History 6  
ED 102 General Psychology 3  
PE 102-103 Concepts of Physical Education 2  
HL 101 Comprehensive Health 3  
TH 201 OR MU 107 OR AR 101 3  
SP 191-192 Freshman Seminars 2 2  
SP 201 Fundamentals of Public Speaking 3  
  31  
 
SOPHOMORE YEAR COURSES CR. HRS. SEMESTER/GRADE
MC 300 Media Writing 3  
MC 310 Basic News Reporting and Writing 3  
MC 325 Introduction to Mass Communication 3  
MC 330 Mass Communication Process and Effects 3  
MC 430 Public Relations    3  
EN 201-202 World Literature 6  
CS 111 Introduction to Data Processing 3  
SC 151-152 Survey of Bio. Science OR SC 261-262 Survey of Physical Sci. 6  
  31  
 
JUNIOR YEAR COURSES CR. HRS. SEMESTER/GRADE
MC 350 Layout & Web Design 3  
MC 431 Advanced Public Relations  3  
MC 400 Principles of Advertising  3  
MC 440 Public Relations Research     3  
ELECTIVES (Liberal Arts & Sciences) 19  
  32  
 
SENIOR YEAR COURSES CR. HRS. SEMESTER/GRADE
MC 442 Public Relations Campaigns 3  
MC 444 Mass Media Law & Ethics 3  
MC 460 Internship 3  
SP 449 Senior Project Research   2  
SP 450 Senior Project Paper 1  
SP 491-492 Senior Seminars 2  
ELECTIVES (Liberal Arts & Sciences) 16  
  30  
 
Required Electives: 
SP 340 Issues in Communication
SP 440 Intercultural Communication
Community Service:
Freshman - 60 hours
 Transfer - 40 Hours
Measure of Academic Progress (MAPP) 
English Proficiency Exam
Specialty Area Exit Exam

Advised 2009